Plumbs

Marketing Information

There are over 26 million households in the UK, every one of them has a living room, and in that room will be seating arrangements. Our target is to cover that seating.
Each year we generate in excess of 130,000 customer leads. That’s only 0.5% of the total households, so there is huge potential for growth.
We spend over £5.6 million per year across national press, press inserts, door to door, direct mail and the internet.
We have a well-established customer internet presence at www.plumbscovers.com and www.plumbsupholstery.com, where customers can browse our products and request a visit. Around 20% of customers visit our site and that figure is growing fast.
All customer leads are referred to our 155 strong national sales force of Home Consultants, whose job it is to convert leads into orders.
Plumbs are experiencing significant growth for our Traditional products that are produced by Plumbs Manufacturers.
We estimate that the total market for traditional covers and re-upholstery is worth in excess of £100 million so the potential for our own growth is huge.
Our main competition is from new furniture, and that’s a market worth £1.2 billion.